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E-Commerce School Program Online
Program Structure:
- Duration: 24 classes + 108 lab hours – 180 total session hours
- Format: Onsite classroom, highly interactive workshops, hands-on studio sessions, collaborative projects, guest lectures.
- Courses: 4 core courses, 6 classes each
- Start Date: May 14th
- End Date: August 13th
- Time: 12pm – 3pm | Mon + Wed
Courses:
1. Creating an Online Store
2. Digital Sales Ecosystem
3. CRM and Fulfillment
4. Continuous Improvement
1. Creating an Online Store
2. Digital Sales Ecosystem
- Course Description: Learn more about where an online store fits within your brand or project’s digital footprint. Discover sales tools and implement them.
- Classes:
- Class 7: Digital Marketing Foundations: Understanding how an online store connects with digital advertising and social media.
- Project: Map out a digital sales funnel for your store.
- Class 8: SEO and Organic Traffic: Driving customers to your store through search engine optimization.
- Project: Optimize product pages for SEO and implement keyword strategies.
- Class 9: Paid Advertising Strategies: Leveraging Google Ads, Facebook Ads, and other paid channels for sales.
- Project: Set up a small-scale ad campaign and analyze performance.
- Class 10: Email Marketing for Sales: Using email campaigns, automation, and segmentation to drive conversions.
- Project: Create and schedule a promotional email campaign.
- Class 11: Affiliate and Influencer Marketing: Expanding your reach through partnerships and collaborations.
- Project: Identify potential influencers or affiliate partners and draft a proposal.
- Class 12: Data-Driven Growth: Using analytics to track performance and optimize sales strategies.
- Project: Set up Google Analytics and analyze traffic sources and sales trends.
- Class 7: Digital Marketing Foundations: Understanding how an online store connects with digital advertising and social media.
3. CRM and Fulfillment
- Course Description: Learn how to fulfill your online orders: shipping and digital distribution are covered in this course. Learn DRM (anti-piracy) and Customer Relationship Management.
- Classes:
- Class 13: Understanding Customer Relationship Management: Implementing CRM tools to nurture customer relationships.
- Project: Set up a CRM tool and organize customer segments.
- Class 14: Order Fulfillment Strategies: Handling logistics, shipping providers, and automation.
- Project: Compare shipping options and create a fulfillment strategy for your store.
- Class 15: Managing Digital Products and DRM: Securely distributing digital goods and preventing piracy.
- Project: Implement a DRM solution for a digital product.
- Class 16: Handling Returns and Customer Service: Managing refunds, exchanges, and effective customer communication.
- Project: Develop a customer service response template for common inquiries.
- Class 17: Subscription and Membership Models: Implementing recurring revenue streams for your store.
- Project: Design a subscription-based offering for your products or services.
- Class 18: Scaling and Expanding Fulfillment: Strategies for managing increased order volume and outsourcing fulfillment.
- Project: Research and evaluate third-party logistics providers for growth potential.
- Class 13: Understanding Customer Relationship Management: Implementing CRM tools to nurture customer relationships.
4. Continuous Improvement
- Course Description: Learn how to further develop your online storefront, add more products and implement advanced sales tools to maximize revenue.
- Classes:
- Class 19: Store Optimization and A/B Testing: Enhancing the user experience and testing conversion improvements.
- Project: Run an A/B test on a key store page and analyze the results.
- Class 20: Upselling and Cross-Selling Strategies: Encouraging customers to increase their cart value.
- Project: Implement an upsell or cross-sell strategy on your store.
- Class 21: Advanced Automation and AI in E-commerce: Using AI tools to streamline operations and boost sales.
- Project: Integrate an AI chatbot or automation tool for customer support.
- Class 22: Customer Loyalty and Retention: Building repeat customers through rewards programs and engagement.
- Project: Design a loyalty program and outline implementation steps.
Class 23: International Expansion and Localization: Selling to global markets and optimizing for different regions.
Project: Develop a localization plan for expanding into a new market.
- Class 24: The Future of E-commerce: Emerging trends and preparing for innovation.
- Project:
Group discussion: Predict how e-commerce will evolve and what strategies businesses should adopt.
- Project:
- Class 19: Store Optimization and A/B Testing: Enhancing the user experience and testing conversion improvements.
Key Outcomes:
- Gain a comprehensive understanding of e-commerce tools and workflows.
- Develop strong creative thinking and problem-solving skills.
- Build an online store.
- Understand digital sales fundamentals and their application.
- Develop products/services for your business or project.
- Explore career paths and opportunities in the digital media industry.
- Be prepared to thrive in the dynamic and ever-evolving world of digital media.
Online Tour
Schedule an online video tour and get a first person look at the virtual and physical campus.
